The PJ Project has one simple aim, to help keep kids warm in winter!
Over 156,600 kids are living in poverty in New Zealand, with over 200,000 more living with food insecurity. This means 1 in 4 children go without the basics, including food, shelter and warmth, with officials warning this number will only climb.

Being cold can have a detrimental effect on health, school attendance and overall wellbeing, so The PJ Project is one way we can collectively make a difference for kids in need.

In 2024 we delivered 25,257 pairs of PJs, and this year, from 1st May until 31st July, we aim to do it again.

Check out all the ways you can get involved and help keep kids in need, warm and well this winter! 

how you can get involved

DONATE AND DELIVER WARMTH!

Donate $10 and we'll deliver a pair of new, warm, winter pyjamas on your behalf to a child in need, supported by one of our 300 PJ Project partner organisations.

Donate $50 and we'll deliver PJs, a blanket and hot water bottle too!

DROP PJS TO THE WAREHOUSE

We're excited to partner with The Warehouse Group again to deliver even more warmth to families across New Zealand.

Drop any new pair of PJs to our PJ Project collection bins at The Warehouse stores between 1st May - 30th June and we'll get them to local kids in each community that need them most.

Between 1st May - 30th June you can also donate at the checkout and online at any The Warehouse store! Plus from 1st May - 31st May, Noel Leeming and Warehouse Stationery are fundraising in-store too.  

Find your local The Warehouse Store ->

COLLECT PJS WITH YOUR TEAM

Get your work, team, school, sports club or community group together to collect pyjamas for kids in need, anytime between 1st May and 31st July.

Register your collection and grab everything you need from the promotional toolkit to get started.

Please note, the register button isn't to recieve PJs. If you'd like your organisation to be on the waitlist to recieve pyjamas for your tamariki,  please email pjproject@kindness.org.nz

"Nana has care of her grandchildren and was blown away by the fact the pjs were brand new, how soft they were and how excited her mokopuna were to receive them. She shared with me that they rushed to get into the shower so that they could put their new pjs on. They were also able to sleep in their own beds rather than bed share because they were warm enough with the extra layer the pjs provided. Your generosity is having an immediate impact on our whānau".

Social Worker, Pillars

"They are going to tamariki who are currently living in emergency accommodation in dreary motels; two brothers who recently lost all their belongings in a familial theft; children who have disabilities; tamariki who have never owned new clothes plus many more who are living in absolute poverty where their caregiver has to juggle their paltry benefit day-to-day".

Birth Right, Wellington
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